There are plenty of interactive creative agencies out there and many who do amazing work. With that competitive landscape in mind, the following represents how we distinguish our approach from the pack.
What are we?
1) For a creative shop…we have an awful lot of geeks.
Our creative concepts hold water because we have the in-house technical talent to ensure they hold up in execution at the point of inception. That’s a fancy way of saying that when we come up with a compelling digital creative concept…there are geeks (developers) on hand to let us know whether it will actually look right on an iPad.
2) We do it live…and we do it together.
Our approach is rooted in getting something tangible to play with as early in the process as possible and iterating. That means working together across teams that typically don’t mix to create a thoughtful, stable product or campaign from the ground up.
What do we do?
From large CMS-driven content sites to more targeted microsites, Sanborn has maintained a core competency in web design and development since its inception. Recently a focus on integrating video and social extensions has guided much of our traditional web work.
Sanborn has been developing native apps since the iPhone, iPad and Android hit the market. While we continue to develop natively, the mobile web represents a whole new set of opportunities to succeed on behalf of our clients.
As social continues its steady march into the mix of tools available to brands and consumers alike, Sanborn has developed a stable of capabilities around effectively integrating appropriate social hooks to digital products and launching wholesale social campaigns for clients.
Sanborn’s deep talent pool of directors, producers and editors have developed video content ranging from 5-camera live webcasts to quick B-roll shoots and everything in between.
As live events continue to be more "plugged in" every day, Sanborn has developed a set of tools and capabilities around expanding the reach of physical events by injecting appropriate digital hooks.
Sometimes you need a truly custom product or campaign that is unique to your specific needs and requirements. Other times you need something "out of the box."